Mike's Basic Store Philosophy:
"When you come in to Mike's, you deserve and will receive the best attention I can give. Customers in the store are my most important asset and the most important part of my job. I want to provide each person with the best service possible and ensure that you find the best piece of equipment to fill your particular needs." - Mike Hale

Mike's Basic Gear Philosophy:
"When you rely on your equipment and your wits to keep you happy, safe, and reasonably comfortable, you need the best that you can get. This doesn't mean that you have to have the most expensive stuff, just the most functional. That is what I strive to carry. Everything in the store is here because I or someone I know has personally vouched for the efficacy of that particular item. I choose brands because these are the ones that provide the best equipment for the best prices."

Mike's Sales Philosophy:
"If you are going to have to rely on an item, you should have a chance to look at it, feel it, and if possible test it before buying it. I like gear as much as you do, and I love playing with all of it. Come in and we'll set up the tents, fire up the stoves, ride the bikes, and walk around the town with the backpacks. Try-it-before-you-buy-it is the only way to be sure of your essential gear investments."

Mike's Cycling Enthusisast Philosophy:
"We are all about customer service. It is my firm intention that every person who comes into my shop should have a good experience and never feel pressured into making a purchase or belittled for not being an 'expert'. We understand that everyone has different needs and uses for a bike and strive to find just the prefect bike to fit those needs. Good service does not end at the door, however. We like to try to help your cycling needs after you leave the shop as well."